Manage Your Marketing Assets to Control Costs
21 Oct 2009 7:00 PM GMT
Are your Marketing, IT, and Legal teams overwhelmed by the complex systems and workflows required to efficiently support global advertising campaigns and marketing operations? Do your employees spend too much time and resources tracking down images, videos, or layouts and their associated usage rights? Have you ever bought the same media more than once? Do field operations also use the latest corporate-approved brand images, and are they able to immediately adjust to corporate decisions?
Join this informative session on Wednesday, October 21st at 2:00pm ET / 7:00pm with Open Text, Sapient, and special guest Lisa Bradner from Forrester Research for an interactive discussion on the future of brand management and how Marketing will change as well as best practices for managing the “marketing network overload.” The following areas will be covered:
- Achieve control over assets and versions that will ensure consistent branding in multiple groups and geographies.
- Mitigate risk by using tools that track asset usage, access, and permissions across internal marketing groups and external agencies.
- Ensure compliance by enforcing rights management through a single marketing asset repository and powerful workflows.
- Reduce costs and achieve quick ROI by maximizing content reuse and eliminating duplication.
