Open Text Web Solutions helps colleges and universities better manage their Web sites and improve their online recruiting, retention, and donation efforts. Using Open Text Web Solutions, colleges and educational institutions can enforce consistent branding, ensure that content is fresh and accurate, and enhance internal and external communications, while at the same time creating efficiencies in content creation, approval, and distribution.

Gain Control of Your Web Properties

Receive timely and actionable information about the content being published to school Web properties. With appearance scheduling, automated "red-lining" and automatic content expiration, Web site managers can better control both the look and feel, as well as the messaging that a visitor sees on school Web properties.

Increase Enrollment

Marketing and admissions strive to improve the user experience for prospective students. Open Text Web Solutions has built-in capabilities to ensure better search engine optimization (SEO) results. In addition, non-technical content owners can contextualize content delivery to specific audiences based on registered profiles (e.g., show financial aid packages to qualified applicants) or behavior (e.g., show open house info to an anonymous site visitor based on their click stream) to help drive enrollment.

Reduce Operating Costs

Registrars face challenges with how they maintain timely course information in the course catalogs. There are substantial costs associated with maintaining a hard copy catalog. Often they lack an electronic version that can be made available, and be searchable, on the Web. Shift print and distribution costs by moving more content online, and trim service costs through better site search.