Web 2.0 has created a cultural shift where everyone can contribute, change, and improve upon existing content.  Wikipedia, YouTube, and similar social media tools for personal use have inspired Enterprise 2.0 wikis, podcasts, and forums in the workplace, and companies that hope to stay competitive must adapt their business strategies to include this new mode of knowledge-sharing.

By creating a collaborative culture that provides easy access to socially networked communities via Web or mobile devices, the Enterprise can open the door to content sharing, information exchange, and mentorship that leads to increased top-line revenue as well as decreased bottom-line costs.

In this white paper, learn how Enterprise 2.0 can empower your organization to:

• Drive business by transforming content recipients into suppliers of rich and useful information.
• Cultivate shared purpose and collected knowledge and experiences to create meaningful content.
• Grow a culture of collaboration while keeping confidential information secure.
  

 Leading the Cultural Shift to Enterprise 2.0 (PDF, 1.1 MB)