Best Practices for Portal Success

Leverage existing investments in portal solutions with Web Content Management

Expectations for portals are high, especially in today’s market landscape. Fierce competition, abundance of online content, proliferation of numerous enterprise applications, growing customer demands, and a challenging economic environment have contributed to an increased importance of corporate portals to best serve customers, partners, and employees.

Successful real-world portal implementations have been proven to require an integrated Web Content Management (WCM) infrastructure to enable organizations to fully optimize user experience. Companies that are able to integrate WCM into their portal solutions gain tremendous value in their implementations no matter whether they opt for a content-centric, application-centric, or best-of-breed portal type approach.

In this whitepaper you will learn:

  • Why portal implementations may fall short of their expected ROI.
  • The growing importance of integrated WCM in a portal solution.
  • The strategic choices for SAP NetWeaver portal implementations.
  • How three companies have leveraged WCM to build successful portals.

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STA Travel enriches its customer Web offering with Web Solutions, offering a targeted experience with Web 2.0.


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