Revolutionize Content Distribution with Dynamic Delivery
View our case study to hear how HarperCollins revolutionized the way they interact with customers and maximized the value of their content via an online application that provides the ability to:
- Create a competitive advantage by allowing customers to dynamically assemble customized content online in minutes based on their specific needs and the most up-to-date data available.
- Enhance the customer experience by delivering rich media content such as audio clips and promotional videos alongside standard online information.
- Reuse content assets to assemble highly targeted and personalized products that drive new revenue streams.
- Develop a sustainable content management process that dramatically cuts content development costs and time-to-market for new products.
Meet the team behind the successful development of the first dynamic catalog assembly tool offered by a major publisher - one that leverages over 15,000 titles and digital assets to provide interactive and personalized catalogs to their business customers.
Speakers:
- Annmarie Joyce, Senior Director, Information Technology - Harper Collins
- Michael Martyn, President - Enthink Inc.
- Wojtek Tomalik, Senior Technical Architect - Enthink Inc.
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