Revolutionize Content Distribution with Dynamic Delivery
11 Jun 2009 02:00 pm ET
Learn how HarperCollins embraced Web Content Management to deliver up-to-the minute, targeted, and personalized digital content to their business customers – all on-demand!
On June 11th, join us for a live case study to hear how HarperCollins revolutionized the way they interact with customers and maximized the value of their content via an online application that provides the ability to:
- Create a competitive advantage by allowing customers to dynamically assemble customized content online in minutes based on their specific needs and the most up-to-date data available.
- Enhance the customer experience by delivering rich media content such as audio clips and promotional videos alongside standard online information.
- Reuse content assets to assemble highly targeted and personalized products that drive new revenue streams.
- Develop a sustainable content management process that dramatically cuts content development costs and time-to-market for new products.
In this interactive event, you will have the chance to meet the team behind the successful development of the first dynamic catalog assembly tool offered by a major publisher - one that leverages over 15,000 titles and digital assets to provide interactive and personalized catalogs to their business customers.
Speakers:
- Annmarie Joyce, Senior Director, Information Technology - Harper Collins
- Michael Martyn, President - Enthink Inc.
- Wojtek Tomalik, Senior Technical Architect - Enthink Inc.
Register for the event
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