Equipment maker uses wireless Web site management to benefit sales and customers
1 Mar 2007
Manufacturing Business Technology - Everyone understands the importance of having a company Web site. They also know full well that maintaining one can be a tedious chore.
"It killed our IT department to be the data keeper and ensure the Web site data is up to date," says Michael Hanken, IT general manager for Multiquip, a Los Angeles-based equipment manufacturer and distributor.
What's more, Hanken explains, the Web site became more difficult to manage due to the inclusion of a sales portal. Ensuring that Multiquip offered the most current data specs and pricing was extremely time-consuming.
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