27 May 2005

IT World Canada - Improving the long-term health of the community is the mandate of the United Way of Greater Toronto. And that’s a goal this non-profit charity is likely to meet more easily following a recent content management software (CMS) rollout. The application, from New York-based enterprise content management (ECM) vendor RedDot Solutions Corp., will help automate and centralize United Way’s Web site administration processes. The business case for the implementation was around managing Web content and streamlining online business processes, according to David Cook, United Way’s information services and e-business vice-president. United Way routinely publishes details of campaigns and programs offered on its Web site. Previously, the organization managed its Web content manually using an HMTL editor.

According to Cook, this created too many internal system administration problems for the organization’s marketing and IT teams. Darren Guarnaccia, RedDot's director of technology said his company’s CMS 6.1 offering targets the mid-market and is suited for organizations with small IT departments. Features such as the SmartDrop function, Guarnaccia said, enables content authors to drag and drop text or images directly on the page. The CMS solution features enhanced template versioning for workflow control and the ability to version-control the actual structure of the site in addition to the content of the site, he added.

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