12 Mar 2007

BtoB - Create Web experiences based on visitor profiles. Most corporate Web sites have lots of content-press releases, photos, announcements, event listings, news items and product data. However, most of this content isn't given any sort of relevancy to the goals of visitors. If intranet, extranet and Web site users can have individualized access to even some of the content they need at the exact time they need it, the organization will, with little extra effort or cost, earn far greater returns on its existing content.

Click here to read the complete story.