12 May 2006

CRM Today - RedDot Solutions, a Hummingbird company, has provided the Web content management solution for the re-launch of The Atlanta Regional Commission (ARC) Web site http://www.atlantaregional.com/. Using RedDot CMS 6.1 and LiveServer content management software, ARC now has an easier way to create, manage and deliver vital content to the live site.

ARC is the regional planning and intergovernmental coordination agency for the City of Atlanta and the surrounding 10-country area of Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry and Rockdale counties. It serves as a catalyst for regional progress by focusing leadership, attention and planning resources on key regional issues.

“Atlantaregional.com receives about 55,000 visitors per month,” said Jennifer Watson, Senior Communications Coordinator, ARC. ”The decision to redesign the site resulted from a third-party communications audit that we conducted in 2004. We discovered we could use the site to more effectively communicate with our various audiences that include local governments, legislators, media, citizens, and internal employees who regularly visit the site to obtain critical information.”

With RedDot CMS and LiveServer, ARC contributors can quickly and effortlessly make Web site updates. The redesigned site is easy to search and delivers relevant content and targeted messages to visitors based on their profiles. ARC worked with Atlanta-based design firm, Atomic Fusion, on the creative design aspects of the project.

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