3 Apr 2006

btobonline.com - Solution: Adding a corporate blog to your Web site can create a powerful channel of communication between you and your customers. Corporate blogs can also provide an instantaneous feedback loop on your organization, products, ideas and the market. Before you start a corporate blog, consider these questions:

1) Who from your organization will be the voice of the blog? In many organizations, it's a C- level executive or company spokesperson. This person should be able to eloquently comment on your market, identify trends and add value to your customers. However, unless you have a dedicated employee tasked with managing the blog, this process can be time-consuming and laborious.

Having a behind-the-scenes process for updating content and managing feedback can ease this workload. To achieve this, define a group of people who will help develop topics. Include a PR and investor relations person as final editors so content is aligned with your corporate strategies and complies with any SEC regulations.

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