25 Jul 2006

Intelligent Enterprise By Doug Henschen, Editor - Some 80 million Web sites are now out there, by one estimate, twice the number that existed just three years ago. That's one reason why sales of Web content management (WCM) systems--and the ranks of WCM vendors--have kept growing.

In contrast, sales of big, multipurpose enterprise content management (ECM) systems are comparatively flat. And no wonder, given that the leading ECM vendors are so focused on selling systems to the Global 2000. After all, there are only 2,600 companies that fit that description. Meanwhile, there are 167,000 midsize businesses (with 100 to 1,000 employees) in the United States alone, according to AIIM International, and for many of them, Web sites are a squeaky wheel in need of management technology.

Joslin Diabetes Center is typical of midsize organizations that have only recently adopted WCM. Joslin's site offers educational materials and research for medical professionals and diabetes patients, and it attracts 170,000 to 190,000 visitors each month--a respectable figure, but hardly the kind of site that demands "industrial" infrastructure.

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