Engage Your Customers with a Dynamic Web Experience
We have all seen the rising impact of the Web and social media for online enterprises—but what if you are not doing business directly online with your customers? Should you leverage the Web and social media, and if so, what are the potential risks, costs, and benefits? How do you ensure your Web site is increasing brand awareness and driving revenue, and what is the best way to start engaging with your customers and prospects through social media?
Learn how Smith & Nephew, a leading medical device manufacturer, built a powerful Web presence for patients and health care professionals by consolidating multiple corporate sites on a single Web Content Management platform. You will also hear from industry experts as they explain how to:
- Transform your Web presence into a valuable part of your business value chain and justify the ROI of your Web properties.
- Create increased value for existing content and rich media by integrating your Web site with existing legacy systems and content, media, or data repositories.
- Deliver dynamic and contextual editorial and user-generated content through personas of your Web visitors.
- Manage multiple global sites with intuitive workflows that can allow centralized control while empowering local users to control content.
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STA Travel
STA Travel enriches its customer Web offering with Web Solutions, offering a targeted experience with Web 2.0.
