Collaborate don’t Collide with IT
Many organizations face the age old challenge of marketing versus IT driven initiatives. In today's Web 2.0 world, those lines are blurred and the two organizations are working together to drive key business initiatives for the company. How do you open the dialogue and find success?
Join Stephen Powers and Lisa Bradner from Forrester Research as they share their experience on successful collaboration.
View the webinar to learn:
- How to engage IT on marketing projects
- Best practices in leveraging technology for marketing results
- Tips on building solutions to generate revenue and fit into an IT infrastructure.
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STA Travel enriches its customer Web offering with Web Solutions, offering a targeted experience with Web 2.0.
